With the development and advancement of technology today,
new art forms are being created and becoming popular. Looking at Apple in particular, lately I have noticed
advertisements on billboards driving down the freeway and blown up on the walls
of the Apple store displaying photos taken by individuals with their iPhone as
well as drawings created on various iPhone apps. The pictures and drawings that Apple is showing off are
amazing. Although this kind of art
may be different than what we would normally view as original artwork, I
believe that we all desire to express our creativity in one way or another and
with the growing use of technology in our daily lives, we are finding ways to
use that technology to manifest our artistic abilities.
(Billboard that says "Shot on iPhone 6")
In Walter Benjamin’s piece The Work of Art in the Age of
Mechanical Reproduction, he discusses how mechanical reproduction puts an end
to uniqueness and originality; however, I think it can be seen through the
iPhone, for example, that authentic work is still created today in the midst of
mechanical reproduction.
To look back and think about how Apple released their first
iPhone in 2007 and to see how far technology has advanced today is
incredible. I think that with the
overwhelming dependence that we have on technology today, it can be seen in a
negative or positive light depending on your perspective. We do have the opportunity to see it positively,
in the sense that the mechanical production of technological devices has led to
the invention of new ways for us to express our creativity, as seen through the
iPhone’s photography capabilities.
I am excited to see what new opportunities technology will allow us to
express artistically and creatively in the future.
(Shot taken on iPhone 6 by Gabby K. using the apps Camera and VSCO Cam)
"Apple - IPhone 6 World
Gallery." Apple. Apple Inc, 1 Jan. 2015. Web. 20 Apr. 2015.
<https://www.apple.com/iphone/world-gallery/>.
Griswold, Andrew. "17
Outstanding Photos from Apple's 'Shot on IPhone 6' World Gallery." Fstoppers
Photography News and Community for Creative Professionals RSS. Fstoppers,
10 Mar. 2015. Web. 20 Apr. 2015.
<https://fstoppers.com/contests/17-outstanding-photos-apples-shot-iphone-6-world-gallery-61493>.
Robotics Part 1 Lecture. Perf. Victoria Vesna. 2015. Film.
"The Spread of Industrialization
and Its Phases." Modern World History Interactive Textbook. Web. 20
Apr. 2015.
<http://webs.bcp.org/sites/vcleary/ModernWorldHistoryTextbook/IndustrialRevolution/responsestolR.html
Zohn, Harry. "The Work of Art in
the Age of Mechanical Reproduction." Walter Benjamin.
Schocken/Random House, 1 Feb. 2005. Web. 20 Apr. 2015.
<https://www.marxists.org/reference/subject/philosophy/works/ge/benjamin.htm>.
I too agree that Apple has come up with an advertising scheme that portrays their newest technology in a artistic and atheistically pleasing manner. It is incredible how high quality the iPhone pictures are today, to think just 10 years ago, cell phones didn't even have a camera. It is exciting, like you said, to think about the endless possibilities to come from exponential growth of technology.
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I like the point you make about our overwhelming dependence on technology being seen in either a negative or positive light. In terms of the iPhone, a negative could be its harmful effects on the authenticity of face to face communication, and you can see this in many restaurants where people's faces are glued to their phone screens instead of looking at each other. Still, I think the positives outweigh the negatives as the iPhone and all of its apps give us more and more ways to express ourselves, and this tool for sharing ideas with other people could lead to new innovations in the future.
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